In its early years, TATRAS established its brand awareness first in its native Japan, by positioning itself in the best department stores in that country. The next step was to start the internationalization of the brand with the opening of a showroom in Milan to optimize the distribution in Italy and abroad. TATRAS has seen its worldwide appreciation grow worldwide, and its presence in new markets strengthen and develop. Among the main ones: Italy, Japan, Europe, USA and Far East.
TATRAS has two flagship stores with locations in Tokyo and Osaka. The first, inaugurated in October 2014 in Tokyo in prestigious Aoyama area, location of the most famous fashion houses. The flagship occupies an entire floor within the 5-floor concept store Strada Est. The style of the entire building is modern and essential. In particular, the floor dedicated to TATRAS alternates the grey tone of the concrete with the warm tone of black steel.
After the great success of first store, in October 2015 a second flagship store was opened in Osaka, located in the renowned area of Umeda. The store is inside the building Breeze Breeze and the style of the entire space is similar to the sister store in Tokyo.
2006: Masanaka Sakao founds TATRAS
2008: Fall Winter 08/09 is the first collection distributed in Italy
2009: TATRAS opens the showroom in Milan
2011: Eley Kishimoto for TATRAS FW 11/12 capsule collection
2013: Robert Geller for TATRAS FW 13/14 capsule collection
2014: TATRAS opens the first flagship store in Tokyo
2015: Kevin James Morley for TATRAS SS 2016 capsule collection
TATRAS opens the second flagship store in Osaka
2016: TATRAS launches its own e-commerce